Check the product and the claims
Ask for the exact product or service you are expected to discuss, the evidence behind any performance or health claims, and whether you can give an honest opinion. Do not repeat a claim you cannot verify or pretend to have used a product you have not tried. If the product is unsuitable for your community, declining is often better than forcing a fit.
Read the agreement closely
Confirm deliverables, deadlines, revision limits, payment timing, usage rights, exclusivity, cancellation terms and who is responsible for approvals. Clarify whether the brand may reuse your video in paid advertising, edit it, or keep it online after the campaign. Put important changes in writing and keep a copy of the final agreement.
Make the commercial relationship obvious
Payment is not the only connection that can matter: free products, discounts, travel or other benefits may also need disclosure. Put a clear label such as “Ad” or “Sponsored” where people will see it with the endorsement. Do not hide it after a long caption or among unrelated hashtags. For video, make the commercial nature clear within the content as well as the description where appropriate.
The U.S. Federal Trade Commission’s influencer disclosure guide explains that disclosures should be clear and placed with the endorsement. In the UK, the Advertising Standards Authority offers current influencer marketing advice. Rules differ by market, so creators and brands should check the standards where their audience is located.
Finally, keep a record of the brief, agreement, content approval and payment. A transparent partnership can still be entertaining and creative; clarity simply lets viewers judge the recommendation with the right context.
This article is general information, not legal advice.

Turn the brief into a decision checklist
Before discussing a price, write down exactly what the brand is buying. One short video can involve a script, product testing, travel, filming, editing, captions, approval rounds and a follow-up report. The work becomes harder to price when those tasks are bundled under a vague request for “exposure.” Ask whether the quote covers production only or also a licence to use your work elsewhere.
Consider this fictional example: a clothing company offers a creator a fee for one styling video, then asks to run it as an advert for a year. The original post and year-long advertising use are different deliverables. A sensible next step is to negotiate the duration, platforms, permitted edits and payment for that additional use before filming—not to assume the extra request is harmless.
Check who is actually contacting you
Confirm an unfamiliar agency through contact details independently found on the brand’s official website. A polished signature or recognisable logo does not establish that the sender represents the company. Be wary of pressure to pay an upfront fee, provide a password, install an unfamiliar file or transfer ownership of an account to receive the deal. You can share a media kit without handing over access to your audience.
Agree what happens when plans change
A late product delivery, illness or changed launch date can affect the campaign. Put the process for postponements, revisions and cancellation in the agreement. Clarify how a factual mistake or unsafe claim will be corrected, who can approve those corrections and how quickly payment falls due after the agreed work is delivered.
Finally, ask whether you would recommend the product without the payment and whether you can explain the partnership honestly to a follower. If the answer is no, a larger fee does not solve the underlying mismatch. For substantial contracts, regulated products or broad rights transfers, obtain independent professional advice before signing.
The revision clause deserves its own conversation
Consider an invented campaign offering a fixed fee for one video. The brief looks manageable until “minor revisions” turns into a new location, a different script and another filming day. None of those changes is minor to the person paying for transport and equipment.
Before accepting, separate corrections to an agreed deliverable from changes to the agreed concept. Write down the number of review rounds, who combines feedback and what happens if approval arrives late. Also distinguish posting the video on your account from allowing the brand to run it as an advertisement. Usage, exclusivity and production effort can create different costs. This checklist is not a substitute for advice on a binding contract, but it makes that advice more productive: you can bring specific terms and a realistic workload estimate instead of asking whether the deal simply “looks good.”
Featured photograph: RDNE Stock project / Pexels. Illustrative photography; not identified as a named subject of this article.





































