Higher Ground officially announced its partnership with The Young Man and the Three (YM3) as its executive producer. The collaboration was highlighted by Dan Fierman, head of podcasts at Higher Ground, who emphasized that YM3 has built a special basketball platform deeply connected to the people, personalities, and culture around the game. This partnership aligns perfectly with the Higher Ground ecosystem's long-standing focus on sports entertainment and cultural programming. [1]
Key Figures and Team Details
The podcast is hosted by Tommy Alter, who previously co-founded The Old Man and the Three with now-Lakers coach JJ Redick. The new season returns Thursday featuring notable guests including Jalen Williams, Jared McCain, and Ajay Mitchell. This lineup demonstrates the show's commitment to diverse voices within the basketball community while maintaining its core identity as a spinoff of Alter's earlier work. [1]
Source-Supported Figures and Process
According to the provided source, former President Barack Obama is known as a significant basketball fan. The partnership represents a strategic move for Higher Ground, which has no stranger to basketball given its founding by the former president and his wife Michelle Obama. This confirms the company's deep connection to the sport and validates their decision to enter the podcast space. [1]
Confirmed Next Step or Uncertainty
The new season is scheduled to begin airing on Thursday, with specific guest lineups confirmed for the upcoming broadcast. There are no indications of uncertainty regarding the launch date or the immediate continuation of this partnership following the announcement made by Higher Ground's leadership team. [1]
Strategic Expansion into Audio
This collaboration represents a strategic expansion of Higher Ground's media portfolio, moving beyond traditional television and digital platforms. By partnering with a popular basketball podcast, the company leverages its existing brand equity to reach new audiences interested in sports culture and entertainment. [1]
Sources and further reading
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