Ten media professionals representing the National Agency for Science and Engineering Infrastructure successfully concluded a three-day practical training programme focused on artificial intelligence applications in media production. Delivered exclusively through Nate Genius Films & Media Limited, the intensive session covered diverse technical domains including photography, filmmaking, video editing, graphic design, motion graphics, content development, and digital storytelling. The final day specifically targeted advanced graphic design, motion graphics creation, content repurposing strategies, and the seamless integration of various AI tools into a unified production workflow. Participants engaged in hands-on assignments involving creative planning sessions, image generation exercises, video production tasks, and the development of AI‑a [1]
Ogwuche Leads Initiative
Ogwuche, identified as the founder and chief executive officer of Nate Genius Films & Media Limited, led the initiative. He emphasized that African professionals require both creative and technological competencies to compete effectively in an increasingly AI‑driven global media landscape. His statement underscores the necessity for local experts to move beyond passive consumption of emerging technologies toward active application of these tools for specific regional communication needs. This training represents a strategic expansion of Ogwuche's existing portfolio, shifting focus from traditional filmmaking and commercial production into dedicated education and capacity building within the creative sector. [1]
Structured Curriculum with AI Integration
The structured curriculum was delivered over three days with a specific emphasis on practical outcomes rather than theoretical concepts. The training sequence began with foundational photography and filmmaking techniques, progressed through video editing and graphic design fundamentals, and culminated in complex motion graphics creation. A critical component of the final day involved integrating multiple AI tools into a single production pipeline, allowing participants to experiment with how different artificial intelligence systems can work together. Participants completed hands‑on assignments involving creative planning sessions, image generation exercises, video production tasks, and the development of AI‑assisted media materials to demonstrate their practical understanding. [1]
Strategic Shift to Educational Focus
Ogwuche's initiative addresses a critical gap in the African creative sector by addressing the dual requirement for technical proficiency and cultural adaptability. He argued that without understanding how AI tools can be applied to local production needs, professionals risk being left behind as global media consumption shifts toward technology‑driven platforms. This approach contrasts with mere exposure to new technologies; instead, it prioritizes functional integration into existing workflows. The training marks a significant shift in organizational strategy, transforming the agency from a producer of content to an educator and developer of skills for the future of media production. [1]
Ongoing Professional Development
Following the successful completion of the three‑day programme, the training concluded with a formal wrap‑up session where participants were assessed on their ability to apply AI tools in real‑world scenarios. Ogwuche noted that while the training provided foundational knowledge, ongoing professional development will be required as technology evolves rapidly. The agency has indicated plans to expand these educational offerings into broader capacity building initiatives for the creative sector. Specific follow‑up activities are yet to be confirmed, but the immediate next step involves monitoring participant feedback and assessing their readiness for future AI‑integrated projects. [1]
Sources and further reading
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